King of Retail on Steam - User reviews, Price & Information
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The store is your kingdom! Expand your humble boutique into a thriving business: hire the right staff, decorate your displays, and lure in customers. Even your wildest ideas can turn a profit. Why not start a business that sells only white T-shirts and ketchup? PCs and beans? Your rule, your rules!
King of Retail is a casual, simulation and management game
developed by Freaking Games
and published by Iceberg Interactive.
Released on September 14th 2022 is available on Windows and MacOS
in 7 languages: English, German, Danish, French, Dutch, Russian and Simplified Chinese.
It has received 3,528 reviews of which 3,111 were positive and 417 were negative resulting in a rating of 8.5 out of 10. 😎
The game is currently priced at 24.99€ on Steam, but you can find it for less on Gamivo.
The Steam community has classified King of Retail into these genres:
Media & Screenshots
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System requirements
These are the minimum specifications needed to play the game. For the best experience, we recommend that you verify them.
Windows
- OS: Windows 10
- Processor: Intel i3/AMD A4000 3.0 GHz Dual Core or better
- Memory: 4 GB RAM
- Graphics: NVIDIA GeForce 660 series or AMD 7850
- DirectX: Version 11
- Storage: 15 GB available space
MacOS
- OS: MacOS 10.12.0 (Sierra)
- Processor: Intel Core i5 2.5 GHz
- Memory: 4 GB RAM
- Graphics: NVIDIA GeForce GT 650M, ATI Radeon HD 6750M
- Storage: 10 GB available space
User reviews & Ratings
Explore reviews from Steam users sharing their experiences and what they love about the game.
King of Retail is a store-management simulation that embraces the full spectrum of what it means to build, run, and grow a retail business from the ground up. Developed by Freaking Games and published by Iceberg Interactive, it aims to offer a comprehensive sandbox where players can shape every aspect of their stores, from the shelving layout and product assortment to staffing choices, marketing strategies, and long-term expansion plans. Rather than relying on narrative hooks or scripted scenarios, the game leans entirely on systems—inviting players to tinker, optimize, and experiment within a realistic but approachable simulation of daily retail operations. At its foundation, King of Retail succeeds because it immerses players in both the macro and micro sides of store management. You begin with an empty floor plan and a modest budget, deciding not only what type of products to sell but also how you want to build your brand identity. Clothing, groceries, electronics, specialty items—each category has its own demands, customer expectations, and stocking challenges. Setting up shelves, placing displays, choosing signage, and designing the shopping flow all become part of your toolkit. The game offers a hands-on sense of creation, letting you physically walk around your store, watch customers react to your design, and adjust elements on the fly. This level of intimacy gives every decision, even basic ones like shelf placement or lighting, a tangible impact on how your store feels and performs. Once your store is open, the management loop deepens considerably. Ordering inventory, negotiating deliveries, adjusting prices, hiring staff, training employees, and observing customer behavior form the core rhythm of each day. Staff management is particularly important: cashiers who move too slowly can cause checkout lines to balloon, while inattentive restockers can leave shelves empty during peak hours, causing lost sales and customer frustration. Customers themselves respond dynamically to your choices—they notice stock shortages, long queues, lack of service, or poorly organized displays. This behavioral feedback becomes both a challenge and a source of satisfaction, as tuning these systems to run smoothly requires careful observation and deliberate planning. The pacing of King of Retail leans toward the gradual and methodical. Unlike fast-paced tycoon games where growth accelerates rapidly, this title emphasizes small, incremental improvements. You analyze daily reports, track bestselling items, refine your staff schedules, and slowly expand your product lines. Over time, this builds toward larger milestones—multiple store locations, bigger retail spaces, specialized departments, and stronger brand identity. For players who enjoy this kind of measured, detail-oriented progression, the experience is deeply rewarding. There is a meditative pleasure in seeing your store evolve from a struggling, understocked startup into a bustling, financially stable enterprise where every system clicks together. However, the game’s ambition also exposes some of its limitations. AI behavior—especially regarding staff—can be inconsistent, with employees occasionally making inefficient choices or struggling to navigate crowded store layouts. Restockers, in particular, sometimes prioritize items illogically, creating imbalanced presentation during busy hours. As your store grows larger, these quirks become more noticeable, requiring either constant micromanagement or thoughtful design to compensate. Repetition can also set in once you grasp the core systems, as the gameplay loop doesn’t radically shift in later stages. While expanding to a second or third store offers new challenges, much of the process mirrors your initial journey, which may feel monotonous to players who prefer more dramatic evolution or escalating complexity. Despite these shortcomings, King of Retail delivers a comprehensive and satisfying simulation experience that stands out for its authenticity and player-driven creativity. The strength of the game lies not in scripted events or surprise obstacles but in the organic challenges that emerge from running a living, breathing store. Customers flow in waves, seasonal demand fluctuates, staff personalities influence performance, and your decisions continually ripple through the store’s operations. This makes each store feel genuinely yours—an expression of your management style, aesthetic choices, and strategic priorities. For fans of business simulations, tycoon-style games, or management sandboxes, King of Retail offers a robust and engaging experience with considerable depth. It is best appreciated by players who enjoy fine-tuning systems, monitoring data, experimenting with design, and watching their creations grow over time. Those looking for fast-paced progression or heavily gamified objectives may find it slower or more grounded than expected, but for anyone who relishes the quiet satisfaction of a well-run operation, King of Retail provides a rewarding and immersive retail empire builder. Rating: 8/10
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I see the King of Retail 2 is coming out so I thought I would review this one. For starters, I get so lost in this game. I really enjoy the capitalism part of this, you can set you inventory , change prices of each item and manage you employees. Each has a respectable depth to how specific your employees are trained as well. I only play the campaign mode, not sandbox because I like a challenge. I really enjoy that once you open up your headquarters, you can really customize your franchises , what you sell, your image and upgrade headquarters. It has a cozy aspect of decorating and stocking items. But I think it can be very paced and even a little stressful when your store is open. Overall, I would definitely suggest this game to those who love capitalism, management, and building and empire.
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King of Retail is an absolute gem for anyone who’s ever been curious about what it takes to run a successful store. I’m thoroughly impressed by the level of detail this game offers, especially when it comes to product placement. It’s not just cosmetic – where you place your items genuinely affects customer behavior, and mastering that system adds a rich layer of strategic depth. What really hooked me is the attention to sales strategy. The game doesn't just throw you into the deep end – it gives you a toolkit full of analytics, trends, and customer feedback to help craft the ideal approach. Whether you're focusing on managing your staff or optimizing your store layout, every decision matters. It's more than just a management sim – it's a love letter to retail done right. For players who enjoy a detailed, hands-on approach to business, King of Retail delivers a highly rewarding experience. I loved every minute of building my brand from the ground up.
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Do I recommend King of Retail?' YES, BUT ONLY ON SALE The game is very difficult to get into for sure. All the tutorials are in a separate menu you can only reach from the main menu, called "business school" You will feel very lost at first, and I would say it takes several hours of a first playthrough to even learn the mechanics of the game, how customers and articles work, how to manage employees, and what to focus on. The first in-game week or so of playing you will barely be scraping by, and it's more focused on playing as a "worker" just to make the ends meet As you keep playing the game will be more and more focused on managing your employees, hiring enough people and setting up schedules so that the store can run on full auto without you doing anything, except ordering new supplies at the end of the day. While the game is hard to learn and slow paced at times, it is a very unique and enjoyable experience. The game is however abandoned since long, as the developer has been hard at work on the sequel, and there are quite a few clunky mechanics and minor bugs taking place, as well as un-optimized UI.
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It´s a very fun store game. It´s a little bit complicadet and the map coult be bigger, but still its a good game.
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Frequently Asked Questions
King of Retail is currently priced at 24.99€ on Steam.
King of Retail is currently not on sale. You can purchase it for 24.99€ on Steam.
King of Retail received 3,111 positive votes out of a total of 3,528 achieving a rating of 8.49.
😎
King of Retail was developed by Freaking Games and published by Iceberg Interactive.
King of Retail is playable and fully supported on Windows.
King of Retail is playable and fully supported on MacOS.
King of Retail is not playable on Linux.
King of Retail is a single-player game.
King of Retail does not currently offer any DLC.
King of Retail does not support mods via Steam Workshop.
King of Retail does not support Steam Remote Play.
King of Retail is enabled for Steam Family Sharing. This means you can share the game with authorized users from your Steam Library, allowing them to play it on their own accounts. For more details on how the feature works, you can read the original Steam Family Sharing announcement or visit the Steam Family Sharing user guide and FAQ page.
You can find solutions or submit a support ticket by visiting the Steam Support page for King of Retail.
Data sources
The information presented on this page is sourced from reliable APIs to ensure accuracy and relevance. We utilize the Steam API to gather data on game details, including titles, descriptions, prices, and user reviews. This allows us to provide you with the most up-to-date information directly from the Steam platform.
Additionally, we incorporate data from the SteamSpy API, which offers insights into game sales and player statistics. This helps us present a comprehensive view of each game's popularity and performance within the gaming community.
Last Updates| Steam data | 28 January 2026 07:35 |
|---|---|
| SteamSpy data | 27 January 2026 19:44 |
| Steam price | 28 January 2026 20:29 |
| Steam reviews | 26 January 2026 19:53 |
If you'd like to dive deeper into the details about King of Retail, we invite you to check out a few dedicated websites that offer extensive information and insights. These platforms provide valuable data, analysis, and user-generated reports to enhance your understanding of the game and its performance.
- SteamDB - A comprehensive database of everything on Steam about King of Retail
- SteamCharts - Analysis of King of Retail concurrent players on Steam
- ProtonDB - Crowdsourced reports on Linux and Steam Deck King of Retail compatibility
Game modes
Features
Online players
13
Developer
Freaking Games
Publisher
Iceberg Interactive
Release
14 Sep 2022
Platforms
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